We start every formula with gentle, plant-based cleansers—the foundation of our sulfate-free haircare. For a soft, non-stripping lather.

Gentle, Plant-Based Cleansers

Our cleansers come from coconut and sugar-derived ingredients—mild but effective. They lift impurities without stripping your hair's natural oils, creating a gentle lather that leaves hair feeling clean, not stripped. The result: soft, smooth, frizz-free hair.

Safe for color-treated hair and extensions. Harsh sulfates strip color faster and can damage extension bonds. Our gentle cleansers protect your color investment and keep extensions looking fresh without breaking down bonds or causing dryness.

Decyl Glucoside
A coconut-derived cleanser known for its mildness and biodegradability. It lifts impurities while keeping your hair’s natural oils intact — the foundation of truly gentle haircare.

Coco-Betaine
A soft foaming agent that adds a touch of creamy lather. It helps distribute moisture evenly through the hair, leaving it smooth, calm, and easy to detangle.

Sodium Lauroyl Lactylate
Made from coconut and lactic acid, this moisturizing cleanser supports hydration and shine. It gently removes buildup while strengthening the scalp’s natural barrier.

Heptyl Glucoside
A low-irritation cleanser perfect for sensitive scalps. It refreshes without dryness or tightness — ideal for maintaining your hair’s natural balance day after day.

A gentle cleanse that protects what matters: your color, your extensions, and your hair's natural balance.

For hair that feels soft, not coated

Hydration & Moisture Lock

Our hydrating blend nourishes hair without buildup. These plant-based ingredients deliver lasting moisture while keeping your scalp balanced—leaving every strand soft, light, and easy to manage.

Aloe Vera
A natural soother rich in vitamins and amino acids. It calms irritation, hydrates deeply, and helps maintain a balanced, healthy scalp.

Glycerin & Glyceryl Stearate
A powerful duo that draws in and retains moisture from the air. Together, they provide long-lasting hydration, keeping hair supple and resilient without heaviness.

Jojoba Esters
These plant-derived oils closely mimic your scalp's natural oils, providing moisture and protection without greasiness. Soft, balanced hair that moves naturally.

Coco-Caprylate
A silky, plant-based emollient made from coconut. It smooths the hair surface, enhancing shine and manageability while locking in weightless moisture for a naturally radiant finish.

Lauryl Lactyl Lactate
A gentle, conditioning humectant derived from natural lactic acid and plant oils. It helps attract and hold moisture, supporting softness, shine, and long-lasting hydration.

To support healthy structure

Strength & Repair

Our strengthening blend restores resilience from within—rebuilding your hair's natural protein structure and protecting it against everyday stress. These ingredients work together to repair, smooth, and reinforce, leaving hair strong and flexible.

Keratin Amino Acids
Micro-sized protein molecules that reinforce your hair’s natural keratin bonds. They help rebuild internal strength, improving elasticity and resistance to breakage — a vital step toward long-term hair health.

Hydrolyzed Vegetable Protein
A plant-based protein blend that fills in weak or damaged areas along the hair shaft. It reduces breakage, enhances smoothness, and supports a soft, touchable texture.

Polyquaternium-10
A conditioning polymer that smooths the cuticle and forms a light, protective shield around each strand. It defends against heat, humidity, and pollution — maintaining a sleek, frizz-free finish.

Sunflower Seed Oil Glycerides
Rich in fatty acids and antioxidants, this natural emollient enhances flexibility and shine. It nourishes deeply without heaviness, helping hair stay luminous and strong through every wash.

For a balanced foundation

Scalp & Hair Health

Healthy hair begins at the root. Our scalp-care blend calms, balances, and hydrates—creating the ideal environment for strong, healthy growth. These ocean-inspired ingredients soothe the scalp, improve manageability, and support frizz control.

Irish Sea Moss (Carrageenan & Chondrus Crispus)
The hero ingredient in our frizz control system. Irish Sea Moss is rich in minerals and polysaccharides that help retain moisture, smooth the cuticle, and protect hair from environmental stress—including UV exposure. Its natural gel-like texture helps seal the cuticle, reducing frizz caused by sun, heat, and daily wear. The result: softer, more manageable hair that stays hydrated and protected.

Guar Hydroxypropyltrimonium Chloride
A plant-derived conditioning agent that smooths each strand and reduces frizz. It enhances slip and manageability while keeping hair light, calm, and naturally aligned.

To keep your product fresh, not toxic

Natural, Safe Preservatives

Preserving freshness shouldn't come at the cost of safety. Our formulas use gentle, globally accepted preservatives that protect your haircare from harmful bacteria. Each one is carefully balanced to maintain purity and stability without irritating your scalp.

Sodium Benzoate & Potassium Sorbate
Two mild, food-grade antimicrobials that keep your formulas safe and effective. They prevent microbial growth naturally, extending freshness without harsh or toxic chemicals.

Citric Acid
Derived from citrus fruits, this gentle acid helps balance pH and support scalp health. It also enhances ingredient performance, keeping your hair fresh and soft.

For softness and silky detangling

Conditioning Base & Emollients.

Our conditioner begins with a nourishing base of plant-derived emollients that smooth and soften without heaviness. These ingredients restore the natural slip and shine of healthy hair—making detangling effortless and keeping each strand light and soft.

Triolein
A rich lipid derived from natural oils that deeply conditions and enhances elasticity. It helps replenish lost moisture while adding a subtle, healthy sheen — leaving hair supple and resilient.

Disunfloweroylethyl Dimonium Chloride
A sunflower-based conditioning agent that reduces static and improves manageability. It smooths the cuticle for easier combing and helps protect hair from breakage during styling.

Cetyl Alcohol & Cetearyl Alcohol
Naturally derived fatty alcohols that act as softening agents. They give the conditioner its creamy texture, sealing in moisture for lasting smoothness without buildup.

Ceteareth-20 & Cetearyl Glucoside
Plant-based emulsifiers that blend oils and water for a perfectly balanced formula. They help distribute conditioning agents evenly from root to tip, ensuring every strand receives gentle hydration.